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41628 Conceptualisation
Danish title: Konceptualisering
Language:  Danish    ECTS-creditpoints:  10, External examination.   
Type:  civil engineering course, open university
Class schedule:   E5
Exam schedule:   Arrange with teacher
Recommended semester:  7th - 9th semester
Scope and form:  Seminars and project work.
Evaluation:  Oral exam and approval of reports
Examination:  13-scale
Prerequisites:  41602.41612 Students from non-mechanical fields are required to have synthesis competencies equivalent to 41612
Participant limitation:  Max. 24
Aim:  To give the students insight into the creation of concepts for industrial products, taking into account value and quality as conceived by users, and costs. To give the students insight into the theories and methods for conceptualisation. To give the students the skills for application of methods for conceptualisation.
Contents:  The nature of conceptualisation:
- Interpretation of needs and markets, understanding the user.
- Importance of and relation between business-, product-, function-, use-, and design concept.
- Multidisciplinary engineering design work.
- The extended product: Image, value, brand, service, experience, product life responsibility, and sustainability.

Approaches for concept design:
- Mental strategies.
- The engineer's approach (function, mode of action, properties, quality).
- The designer's approach (perception, ergonomics, aesthetics, semantics).
- Usability approach (quality, value, usability).

Design methods for conceptualisation:
- Design methodology and systematics.
- Design for usability.
- Formgiving.

Supportive methods:
- Scenarios.
- Analyses of users and markets, user panels, user characters.
- Multiboards, modelling of product life.
- Modelling (sketches, mock-ups, computermodelling).

In collaboration with companies training in creation of concepts based on a recognised need and documented in the form of product proposals.
Contact:  Lars Hein, building 358, (+45) 4525 4641, lh@mek.dtu.dk
Claus Thorp Hansen, building 358, (+45) 4525 6273, cth@mek.dtu.dk