| Recommended semester: 7th - 9th semester |
| Scope and form: Lectures and industrial project (group work). |
Evaluation: Oral exam and approval of reports
Each group presents the project report followed by an individual multiple choice test. |
| Examination: 13-scale |
| Previous course: 80290 / 83290 |
| Prerequisites: 42405(80171 / 83171) / 42415(80175 / 83175) |
| Preferred prerequisites: 42450(80284 / 83284) / 42455(80287 / 83287) / (86174 / 83174) |
| No credit points with: 80290 / 83290 |
| Participant limitation: Max. 40 |
| Aim: The course aims at giving the students an understanding of planning, implementation and control of the product portfolio in a company. Apart from a general introduction to the field of marketing, the course will aim at giving the students knowledge and skills enabling them to identify and structure the process of product planning and to connect it with the other activities in the company. |
| Contents: Consumers needs and wants, product strategic analysis and planning, market analysis, the competitors, segmentation, differentiation and positioning, the generation and selection of product ideas and product development, pricing. |
| Remarks: Final level course with the possibility of Master Thesis work. |
| Contact: Ole-Christian Bjarnø, building 423, (+45) 4525 4408, ocb@ipl.dtu.dk |
| Department: 042 Department of Manufacturing Engineering and Management |
| Keywords: Product portfolio, marketing, market analysis, product development |
| Updated: 09-05-2001 |
