| |
| Previous course: C8396 |
| Offered by:
Department of Industrial Management and Engineering
(IPV) |
| No credit points with: C8396 |
| Prerequisite: 83472, 83175 eller C8533 Erhvervsøkonomi |
| Recommended semester:
4th -7th semester |
| Limitation: Max. 50 |
| Scope and form: 2 lecture modules per week. Group work, private study. |
| Examination:
Evaluation of report
(13 point scale
) |
| Contact person: |
Torben Liensdorff, IPV, Building 423, Tel. +45 4525 4423 |
|
| Aim: To enable the students to analyse a business idea based on their knowledge within a number of relevant techincal, legal and economic fields. |
Contents: The course comprises lectures within a wide array of subjects. Headlines for these are:
- The business objectives
- Product description
- Patents and licenses
- Market analysis
- Marketing/Market economy
- Production on type of business (legal)
- Economic analysis
- Financing the company start-up
- Hiring/Firing (legal aspects)
- The enviroment internal and external.
Parallel with the course the students in groups of 4-6 have to work out a business plan for a specific product idea. At the end of the course the business plan has to be presented orally to the coordinator of the course and the censor. |
