| Type: | Ph.D.-level, Open University
Language: Danish |
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Previous course: c8390/83290
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No credit points with: C8390/83290
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Prerequisite: 80171(83171)/80175(83175)
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Recommended semester: 7th - 9th semester
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Scope and form: Lectures and excursions.
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Examination: Evaluation of report and oral presentation (13-scale)
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Participant limitation: max. 40
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Remarks: Final level course with the possibility of Master thesis work.
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Department: Institut for Procesteknik
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Aim: The course aims at giving the students an understanding of planning, implementation and control of the product portfolio in an industrial company. Apart from knowledge of the analytical models in product planning the course will aim at giving the students an understanding on how to identify and struture the elements of product planning and here also to be able to integrate these with the company's technical and commercial actiovties.
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Contents: Strategic analysis of the product programme and formulation of the product strategy. Market analysis. Management of the product innovation process. Pricing. Testmarketing.
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